Multi-channel Commerce

The emergence of multiple channels, especially the internet, mobile and kiosks, has empowered today's retail customers. To cater to the rising expectations of customers, retailers are offering highly personalized shopping experience and effective multi-channel strategy to drive growth.

MphasiS Services

MphasiS' multi-channel capabilities help retailers improve customer experience and profitability by leveraging the synergies of various channels such as store, web, e-mail, call center, mobile, etc. MphasiS follows a consultative approach in building multi-channel solutions for our customers. We have well-defined frameworks and solution that can help customers:

• Assess their present state of multi-channel capabilities to identify areas within the retailer's business and IT landscape that can be optimized for improving the multi-channel capability
• Evaluate the channel integration across people, processes, and technologies to identify potential gaps and challenges in the individual channels
• Define the future state based on the current level of multi-channel maturity and customer's business goals
• Evaluate the scalability and relevance of the existing systems/technologies with respect to the new multi-channel requirements
• Formulate a transformation and technical roadmap for implementation of the defined multi-channel strategy
• Implement the defined multi-channel initiatives
• Monitor, support, and perform continuous improvements

Benefits of multi-channel integration

• Increase customer satisfaction and profitable customer loyalty by delivering a superior shopping experience
• Unify the cross channel customer shopping experience through seamless customer order management and fulfillment
• Lower capital investment
• Broader geographic reach